Insights for Thai Entrepreneurs: Navigating Post-COVID Food Trends in China

In the wake of stringent COVID-19 controls being lifted, China's food industry has evolved to cater to new consumer behaviors. Key trends now focus on convenience, speed, and health. According to Mintel's Global Consumer Trends 2022, 68% of Chinese consumers are strictly managing their spending. For Thai businesses looking to enter the Chinese market, its crucial not only to consider product types, packaging formats, and sizes but also to evaluate product costs to gain a competitive edge and enhance market positioning."